Wednesday, 7 January 2009

Hard Rock Cafe

In England, the country of my dreams, there are so many different and amazing places!
A place I would like to visit is Hard Rock Cafe, because I love music and as Bono (the U2 leader singer) says “Music can change the world, because it can change people.”The first Hard Rock Cafe was opened near Hyde Park Corner in London by Isaac Tigrett and Peter Morton, the two people who founded it in 1971. After that, they began to cover the walls with rock and roll ephemera.
At the moment, Hard Rock Cafe is owned by the Seminole Indian Tribe of Florida and maintains its corporate office in Orlando.
There are more than 143 Hard Rock Cafes in over 36 countries.

Music memorabilia

“Hard Rock is better known for its atmosphere than its food. The cafes not only solicit donations of music memorabilia, but also purchase a number of items at auctions around the world. Hard Rock has the world's largest collection of such items. Memorabilia like autographed guitars, outfits from world tours and rare photographs are oft to be found mounted on cafe walls. The collection began in 1979 with the gift of an un-signed guitar (a Red Fender Lead II) from Eric Clapton, who was a regular at the first restaurant in London. Pete Townshend of The Who got wind of this and sent in one of his guitars, also un-signed. Attached was a note: "Mine's as good as his! Love, Pete."
(…)

Part of the Hard Rock Cafe's success is the inclusion of its own brand merchandise. The classic Hard Rock t-shirt was created when the original cafe sponsored a local football (soccer) team. The shirts became a popular item and lead to the creation of the line of merchandise that is an integral part of Hard Rock's business today. Besides the classic tee, there are many different styles of shirts, hats, jackets, glassware, shot glasses, and pins to name a few. Many of these items considered to be collectibles with many being cafe, hotel, or casino specific. These items can generally only be purchased on site, with few items being available from Hard Rock's website.
Hard Rock even has a pin club for those who collect pins, with members holding meetings to buy, sell, and trade pins.”
In wikipedia.org


London, will you be real to my eyes one day?
I keep waiting for the magic day that will make my dream come true.

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